This website is always going to be free for you, and my goal is to have it break even for me (it is easier for me to get permission to do this from my agency if I just cover expenses). But lately expenses for upgraded hosting (so the site doesn’t crash when I send out an update) and the giant email list (which costs over $100/month) are outpacing income from the ads on the site and donations received. I discovered while I was doing my taxes that I actually lost a little money doing this last year.
The options are to put more ads on the site or to move the email list to a cheap dodgy provider. Or, if just 1/10th of regular readers kicked in a dollar each, that would pay all the expenses of the website for a year.
If it makes it easier to wrap your head around the idea of a donation-supported website, perhaps think of it as a pay-what-it’s-worth-to-you subscription.
If you click on the Donate button below, you will be taken to the secure PayPal website where you can donate any amount at all.